The evolution of Search Engine Marketing

Search engines are the market makers of Internet. If you have spent hours over creating the perfect website, your next step would be to promote the site. You need to get your site high listings in search engines to attract traffic. Search Engine Marketing is the strategy, which will help connect your site to consumers. By positioning your site relevantly, search engine marketing will also help you achieve a higher page rank on search engines.


What is Search Engine marketing?

Search Engine Marketing (SEM) is a form of internet advertising. You apply this strategy to promote your site. Search Engine marketing increases the visibility of your site in search engine web pages with the help of search engine optimization.


Evolution of Search Engine Marketing

You can trace the evolution of Search engine marketing to mid 1990’s when internet saw a huge rise in the number of websites. This led to the rise of Search Engines, which had the basic purpose of directing target user groups to sites which had content related to their demands. With search engines, internet marketing took a huge leap forward.


Search engines developed programs such as pay per click model in 1996.

New agencies focussing primarily upon marketing and advertising through search engines emerged soon after.

Danny Sullivan proposed the term ‘Search Engine Marketing’ in 2001.

Over the last decade, search engine marketing has seen many innovations such as spiders, web crawlers, PageRank and iterative algorithms.

Search Engine Marketing Management is the latest development in SEM.

SEM Management is a theoretical concept to keep your focus on Return on Investment rather than relevant traffic building to your site. It will also help you use pay per click marketing methods rather than use paid methods of getting top positions in search engine lists.


Top myths of Search Engine marketing

Myth 1 – ‘Getting listed in search engines will get you success in your business’

Explanation – Your goal must be to get a search engine’s top listings if you want to attract traffic to your site. You will get readers to your site by providing good quality content in addition to a good search engine marketing strategy.


Myth 2 – ‘You must submit your site to search engines to get listed’


Explanation – Search engines compile their data using software called ‘Spiders’. Thus you don’t necessarily need to submit your site to search engines for being listed.


You need to attract a large number of visitors towards your site in order to make your online business a success. Getting high rankings in a search engines will direct target groups towards your site, which will increase your site’s PageRank. Search Engine marketing is an important tool to advertise your site online. It will help connect people to your site and also get your site high listings in search engines.










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