Latent Semantic Indexing

AuroIN is a world-class SEO services company whose expertise is based on a solid foundation of business experience and many years of research. Our dominant leadership position is sustained by the continued development of our technique and resources. We have been in business since 2000 and currently have over 700 employees. Our client base is over 1000 and we have a client retention rate of 99%. A particular advantage that AuroIN enjoys is that it is based in India, which allows it to maintain a very competitive pricing structure.


One example of AuroIN's ability to maintain its position at the forefront of SEO developments concerns Latent Semantic Indexing (LSI). Originally, when search engines performed a keyword search, the only concern was for the presence and then the frequency of the specific keyword on a webpage to determine relevancy. The advantage of this approach was its simplicity, but poor results could easily occur. One simple example would be making a distictinction between synonyms, such as "car" and "automobile," or failing to realise that some words such as "apple" can have multiple meanings. LSI is an approach to understanding keywords in the context of the words on the entire webpage. LSI examines the contexts of the words in the document and so, for example, can distinguish between an apple that is associated with food or agriculture and one that inhabits the computer world. LSI is thus able to provide information on the thematic nature of a topic. This is accomplished without any actual knowledge of the meaning of the words being analyzed, but is simply based on word associations. There are clear indications that Google and other major search engines have adopted LSI as a significant component of their ranking algorithms.


Auroin has responded to the presence of LSI by appropriately modifying its keyword strategy. We now strive to utilize ranges of similar keywords that collectively provide a rich description ot the topic or theme being discussed, instead of repeatedly using the same keywords. There are always different ways to describe the same activity, product or service. We always try to avoid the repetition of keywords and the result will be that the relevance of your content theme will be enhanced. In this way, increased traffic will be delivered to your website.
For more information about AuroIN and search engine marketing please call 1-888-887-9736