Basic Aspects Of A Good Website Design

Design Principles incorporated in a Good website design, must be the raw capability of the site to entice a customer to select the product or service portrayed. The elements of web designing applied must follow a pattern which makes the visitor comfortable with the products and the company. A website portrays the professionalism, expertise and the trustworthiness of a company.



Need of Web Design Principles


The primary Design Principles followed must take care to make the website attractive and user friendly. The look and feel of the website must attract the attention of the visitor and coax him to get deeper into its inner pages and links. Proper research and study is necessary in the planning stage, before launching on to the design of your website. There are many books and articles available on basic Web Design Principles. These articles show the effect of colors, fonts, graphics, and many other features forming different elements of web designing.



Established norms and Design Principles


Basic principles used in any design, be it print media or the TV or the Website are absolutely common in nature. The elements of web designing follow suit. Established principles of design include



Balance. Larger and darker components in the layout taking into consideration what will happen to the smaller and lighter components.


Contrasting colors, textures, shapes, sizes make an interesting mix.


Functionality – Never lose focus from what you want out of your website. Keep the impact on the product and its niche


SEO aspect – The aim of the website is to bring in more traffic. Always keep in mind what the search engine spiders are looking for. Content, Keywords, Links, Tags, etc.


Fonts, size of fonts and their color must be easy to read and pleasing. Light backgrounds always have a better impact.


The site must be light. If a site takes too long to load, the visitor will lose interest. Keep heavy flash and animation as minimum as possible.


Navigation must be easy and friendly. Avoid "click here" Use contextual hyperlinking to ease navigation. Navigation buttons must be prominent and in attractive colors but not too big and out of place


Generally Design Principles say that Design is a science and also an art that needs careful crafting. Don’t overdo it with splash and Flash. Keep it simple.


Key elements of web designing


Right from the planning stage structure the elements of a web design well. Never lose focus of the required end result. Traffic and sales are needed to accrue from a good website. Focus on –



A targeted audience specifically with the product or service in mind.


The tone of a website plays an important part as an element of web designing.


Design principles define the right mix of colors, unique to different type of products or services. A fast food joint will need something drastically different from a Smartphone website as far as the elements of web designing are concerned.


The appearance of the text and graphics must follow a flowing style.


The content must be relevant, in good English and crisp. The content and keywords must be catchy and draw the attention of the visitor.


Web design Principles and the multi faceted elements of web designing go hand in hand with any design principle in general. Take care to incorporate a feel of comfort in the design for the user who also like the designer is a human being.





















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